Letter Charms
Letter charms are £4 each, or any 3 for £10. Pick one for an initial or collect a few to spell a name, a nickname or a special word. Every charm is added to your jewellery by hand in the UK.
Ways to use letter charms
An initial. One letter on a bracelet or necklace is a simple, personal piece. Choose your own initial, or the initial of someone you love.
A name. Add one charm per letter to spell a name. Short names such as Mia, Ava or Zoe work well on a bracelet. Longer names look good on a necklace chain.
A word. Spell LOVE, MUM, NANA or BFF, or a word that means something to you.
A set. Mix letters with hearts and other charms so the name sits in the middle of a bigger design.
Letter charms as gifts
Letters are one of the easiest personal gifts to get right. A birthday bracelet with her initial, a necklace for a new baby, or matching initials for best friends all work well. Tell us in your order note if you want the letters in a certain order.
How to order
Add each letter to your basket, then choose your base. You can also browse all charms or our heart charms to add something extra.
Want to see our charms up close?
We show our full range on TikTok Live. Follow us to know when we go live.