Bag Charms
A bag charm turns a plain bag into your bag. Clip a chain with a few charms onto a tote, handbag, rucksack or school bag and it is instantly recognisable in a crowd.
How a bag charm is made
You start with a bag chain, which is £4. Then you add charms at £4 each, or any 3 for £10. We put it together by hand in the UK, so the charms sit in the order you choose.
Where to wear one
Bag charms suit totes, shoulder bags, mini bags and rucksacks. Many people also clip one to a keyring, a pencil case or a gym bag.
Ideas to start with
Pick charms that tell a story: your initial, a favourite colour, a heart or a small animal. Three charms on one chain is a good size. Add more if you like a fuller look.
Gifts
A bag charm is a good gift for someone who already has jewellery. It is small, easy to post and easy to personalise.
Want to see our charms up close?
We show our full range on TikTok Live. Follow us to know when we go live.