Back to School Name Bag Charms and Keyrings

A name bag charm is a personalised keyring that clips onto a school bag, so a child can spot their bag on a crowded peg. My Charm Bar makes name bag charms in chunky letter beads for names up to 9 letters, from £14, posted within 2 to 3 working days. Updated October 2026.

Why put a name bag charm on a school bag?

A name bag charm makes a school bag easy to find, because many children carry the same bag in the same colour. A name in bright letter beads stands out on a row of pegs and makes the bag feel like theirs.

What should I spell on a school name bag charm?

Spell your child's first name or nickname on a school name bag charm. Many parents prefer a first name only, without a surname, on anything a child carries in public.

• Up to 3 letters (£14): MIA, AVA, ZOE, IVY, or initials
• 4 to 6 letters (£24): LILY, ISLA, ROSIE, POPPY, FREYA
• 7 to 9 letters (£34): MATILDA, SCARLETT, ANNABELLE

More ideas are in our personalised name keyring ideas.

How much does a name bag charm cost?

A name bag charm costs £14 for up to 3 letters, £24 for 4 to 6 letters and £34 for 7 to 9 letters. The cord and clip cost £4, and the letters follow our usual charm price of any 3 for £10. UK delivery is free on orders over £22.

What else can I clip a name bag charm onto?

You can clip a name bag charm onto a PE bag, lunch bag, pencil case, swimming bag or set of house keys. It also works on a coat zip for younger children who keep losing their coat at school.

Can I order matching name bag charms for siblings or friends?

Yes, you can order matching name bag charms for siblings or best friends. Add one keyring per name to your basket and list each name clearly in the order note. Matching keyrings also make a sweet back to school gift for best friends starting a new school together.

Which letter colours come on a name bag charm?

Our letter beads come in soft pink and mixed marble shades such as cream, caramel, green, red, blue and brown. Colours vary a little, which is part of the look. Tell us in the order note if you would like a certain colour and we will match it where we can. You can also buy single Chunky Letter Bead Charms.

Are name bag charms suitable for young children?

Name bag charms are made for bags, not as toys. They contain small parts, so keep them away from children under 3 and check the cord and clip from time to time.

When should I order a name bag charm for back to school?

Order a name bag charm in late July or early August so it arrives well before term starts. Each one is made by hand in the UK and posted within 2 to 3 working days, usually with Royal Mail. For more bag charm styles, see all bag charms, and for end of term ideas, read our teacher gift ideas.