Collection: Bag Charms

Personalised bag charms hand-assembled in the UK. Add personality to your tote, handbag or rucksack with a custom bag chain. Pick your chain style, choose your charms, we build it for you.

Watch us put bag chains together live on TikTok so you can see every charm in the range before you buy. Free UK delivery over £30.

Bag charms for personalised accessories UK with a cream handbag, gold keyrings, pearls, bows and heart charms on a soft pink background

Charm Bracelet

Stretch or chain base with 1 to 6 charms. The classic. Works for everyday or stacking.

Charm Necklace

Fine chain with a statement charm or layered cluster. Personalised charm necklaces make the most-ordered gifts.

Charm Earrings

Small charm drops on hoops or hooks. Perfect for letter charms, hearts and pearls.

Bag Chain

A longer chain that clips onto a tote or handbag. Add more charms than you would on a bracelet for a statement piece.

  • Step 1

    Pick Your Base
    Choose a bracelet, necklace, earrings or bag chain.

  • Step 2

    Add Your Charms
    Pick 1 or 3 or more charms to go on your piece.

  • Step 3

    Tell Us Your Picks
    Add your tiktok username to the 'notes' section in your basket.

  • Step 4

    We Build It For You
    We hand-assemble your piece and post it to your door.

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Frequently Asked Questions

Bag Charms FAQs

What is a bag charm?

A small decorative charm that hangs from a handbag, tote or rucksack. Attaches via a chain or clip onto a zip pull, key ring or handle.

How do you attach a bag charm?

Most use a lobster clasp that clips onto your bag's zip pull, key ring or handle. Easy on, easy off.

Can I swap the charms on my bag chain?

Yes. Each charm clips on and off, so you can change your chain whenever you fancy.

Will it scratch my bag?

Our chains and clasps are plated metal made for jewellery wear. Clip onto a key ring or zip pull rather than the leather itself to avoid rubbing.

How much does a bag charm cost?

Bag chains start from £3, charms are £4 each or 3 for £10. A typical bag charm with 3 pieces works out around £15.

How long does it take to make?

Pieces are hand-assembled and posted within 2 to 3 working days. UK delivery is 3 to 5 business days.

Do you ship outside the UK?

UK only for now. Free UK delivery over £30.

Want to See Our Charms Up Close?

We show our full collection on TikTok Live. Follow us to get notified when we go live.

Follow Us on TikTok